Monday 17 June 2013

From loyalty to charity

I have to say the indefatigable Applegreen charity team are an inspiration to all. Cycling to Galway, cycling round Wicklow, walking for Console, climbing mountains, organizing a head-spinning variety of charity events. I suppose one has to hand it to the boss for fostering such a "can do - lets help" attitude in the company. Such aspirational example can only have a positive effect on the company in general. Of course it's also a wonderful thing for the Applegreen blog. At last I have something to write about other than winning awards.

Oh yeah, that reminds me. Applegreen won the "Best New Loyalty Programme of the Year" award at The Loyalty Awards in London last week.  That was a huge pat on the back for our loyalty team and indeed the whole company. Well done again to all involved.  The shortlist included such heavyweights as Orange, eBay, German supermarket giants REWE and Edeka so the competition was particularly stiff, making the win all the more impressive.

Back to charity. The Applegreen Suicide Awareness Week begins on 17th June. It has been a revelatory experience for the company to work with Console and see first hand the support they offer to people.

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