Saturday 31 January 2009

Recycling home.

So there I was on my bike, trying to do my bit for the auld carbon footprint, back in October 2008. The girlfriend said cycling was a great way to lose weight as well when she presented me with a sleek mountain bike for my birthday in June. After 4 months intensive training she finally let go of the saddle one day in October when I wasn't looking and lo and behold I was cycling my way to an eco friendlier lifestyle.


 I wish I could say I never looked back, but unfortunately I did. At that very moment a  wobble took hold of my handlebars and I hit the kerb. After an unscheduled flight of some ten meters I hit the ground and an excruciating pain shot through my leg. Five hours later, it seemed I had only succeeded in increasing the size of my footprint, as my untrained arms tried to crutch my body out of emergency with a large plastered leg  jutting before me, mast-head like, pointing the way.

The boss to his credit did try to hide his glee when I propelled myself through the door the next day. He also did his best not to overdo the jokes and smart remarks throughout the following days. In fact he complimented me on trying to do my bit at a time when service stations are trying to do what they can to be more environmentally friendly by recycling rain water for car washes and use more eco friendly materials in the building process of new stations. "Mr. Crab" he said, "considering your tendency to be how should I put it, prone to disaster, I think you would be better off to recycle if you wish to help the environment." 


Sunday 18 January 2009

Blue Monday

The boss sent me a mail with an interesting article about promotions yesterday,  I scrolled down through it quickly and reading on, came upon a story about "blue" Monday. I was aware of a song by New Order called Blue Monday. Later while trying to impress the boss in the elevator by mentioning that I had actually read the mail I mentioned about the song. He looked at me sadly and told me to concentrate on the promotions article and stop being distracted by silly time-wasting observations. He disdainfully explained that Blue Monday was indeed a date invented by Sky Travel presumably to kick start the holiday season or put to rest the Christmas hangover period.


Despite the bosses dismissal of the day I did a little research when I got back to my desk and found a few references to Blue Monday on the net.  The day has been nominated as the most depressing day of the year based on a mix of debt, weather, amount of time since Christmas as well as  from the following Christmas and  being about the time when people start to give up on their New Year resolutions. 

Suddenly it became apparent to me that here was a glorious commercial opportunity. I had to tell the boss. The retail trade needed a  new "Day" in the commercial year.  Happy Blue Monday cards will appear. Blue Monday bouquets and chocolates will appear on the shelves and we will start to feel pressure to get a Blue Monday present for the wife/husband or girl/boyfriend. I Survived Blue Monday  t-shirts would be worn and Radio Stations would invite listeners to call in with their most depressing story (some stations already do this, these stations are well positioned to take advantage of  Blue Monday) . We could openly moan even more on Blue Monday, greet people with "Bad day to you " and part with a "You have a miserable day now sir".

But the real advantage of recognizing Blue Monday lies in the following day. People will be so happy that Blue Monday is over that the day after will be a day of celebration for all.  Perhaps another commercial opportunity there! Happy Day after Blue Monday Day. I've got to talk to the boss about this,  the commercial possibilities are endless.

Sunday 4 January 2009

Going the extra mile.

During all the excitement of the new M1 motorway station opening, which by the way is attracting all kinds of positive feedback from facility starved transumers and industry people alike, a different kind of opening was going down on the N8 exactly half way between Dublin and Cork.  


A new stretch of motorway was opened early in December between Cashel and Cullahill.  The upshot of this development is that it has become more difficult for motorists  to avail of the facilities of the landmark Applegreen at Josephine's in Urlingford. The station, the first Applegreen to open in Ireland, no longer lies directly on the main Cork /Dublin route which means that motorists have to work a little harder to sample the best coffee on the road and other Applegreen treats. Josephine's has also long been a favorite of female motorists because of the excellent toilet facilities and they too  have to  go the extra mile for some relief. The Urlingford Applegreen is still and has been for years offering motorists simply rock bottom prices for both diesel and petrol  so luckily it's well worth the extra effort to get there as facilities on the M/N 8 are few and far between. 

The boss has been hinting (in his own inimitable way) that new offers are on the way at all Applegreen stations, offers which he suggests will make life easier for all our customers. He loves his special offers. "Listen to the customer and give them what they want, simple solutions daily", he say's. He's probably right, he generally is.

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