Applegreen Corby - now that's better.
The boss is not a bit happy about my recent posts. "I understand you are a young man Mr. Crab, and your mind is full of extraneous nonsense like music and movies, but you really must start being relevant to the company. Low fuel prices, always, the best coffee on the road, great food and a welcome on the mat, that's what we're about Mr. Crab" he harrumphed as he bustled out the door. "Tell the people about what matters for goodness sake or you may end up down here in the complaints department for ever." There may have been more, but thankfully the door closed tightly behind him and silence fell over my cellar cell.
I had intended to write about buzzards and llamas today but instead I am going to have to give you some relevant news. It's not that I don't wish to be relevant, it's just that nobody likes to brag, to blow one's own trumpet, to show off so to speak.
Ah well, here goes.
Insight Research, a global leader in Convenience Research, in association with NACS, the National Association of Convenience Stores (an international trade association representing more than 2,200 retail and 1,800 supplier companies), just released the results of a conference study trip carried out in the UK as part of the Forecourt Convenience and Petroleum Conference 2009. The trip was undertaken by 60 Insight delegates from 16 countries and the delegates visited Waitrose, Eurospar and Tesco in Nottingham, JS in Leicester and London, One Stop in Solihull, Poundland in Birmingham, Tesco Environmental Express in Hinckley, Dayleford Organic and Co-op in London and Applegreen in Corby.
The delegates were asked to rate the stores on a scale of 1 to 5, 5 being the highest. Needless to say Applegreen Corby finished joint first with Waitrose with a very impressive 4.5 points. Dan Munford from Insight Research had the following to say. "Insight international delegates are always looking for new ideas and that's exactly what they got from Applegreen. Applegreen has redefined what forecourts look like. I am not surprised by the result, I am always hearing positive comments about the brand, it is always seen extremely positively and was the highlight of the conference tour."
Well it seems to me that these people know what they're talking about and I am certain the boss will be delighted to hear the news. I can picture the smile spreading across his face as he grudgingly grunts "Now that's better Mr. Crab, much better."
